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    Work on your business, not just in it.

    Startup Compass gives you a simple way to step back, focus on the commercial question that matters now and use real commercial signals to decide what to do next.

    Set up your Focus BoardJoin Compass Plus

    Compass Plus is $39/month or $350/year, incl. GST. Keep more questions in view, with coaching and the complete toolkit.

    Start with one active Focus and practical masterclasses. It's free.

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    Focus Four

    Make space for what matters now.

    There's always another feature. A new audience. Different pricing. A partnership opportunity. A launch plan.

    Focus Four gives you a repeatable way to choose the commercial question that matters now, test it and use real commercial signals to decide what to do next.

    1. Question

      Choose the commercial question that matters most right now.

    2. Test

      Find a small, practical way to learn more before making a bigger commitment.

    3. Evidence

      Look for commercial signals in what customers do, not just what they say.

    4. Decision

      Use the evidence to choose whether to go, pivot or stop, then move to the next question.

    Keep your focus where you can see it.

    Start free with one active Focus. Use the guided helpers, or jump in with a question you already have.

    Set up your Focus Board

    No card required. You won't need an account until you're ready to save.

    One active Focus. Everything for that question lives here.

    Primary Focus

    Example

    Logistics software

    1. QuestionWill mid-sized logistics companies pay $2,000 a month for automated dispatch planning?
    2. TestOffer a paid pilot to 10 operations teams.
    3. EvidenceHow many share their data, start a pilot and pay.
    4. DecisionGO at three paid pilots. Otherwise, PIVOT.

    Example

    AI customer support

    1. QuestionWill growing SaaS companies pay $1,000 a month to automate support requests?
    2. TestOffer a paid trial to 10 support leaders.
    3. EvidenceWho connects their help desk, uses it and pays.
    4. DecisionGO at three paying customers.

    Example

    Health technology

    1. QuestionWill allied health clinics pay $500 a month to reduce patient admin?
    2. TestRun a paid pilot with five clinic managers.
    3. EvidenceTime saved, weekly use and willingness to continue paying.
    4. DecisionGO if three clinics convert.

    Example

    Marketplace

    1. QuestionCan we attract enough specialists to launch our marketplace?
    2. TestRecruit 30 providers before building the platform.
    3. EvidenceCompleted profiles and willingness to accept bookings.
    4. DecisionGO when 20 providers are ready.

    Example

    Employer software

    1. QuestionWill employers pay $10 per employee for better onboarding?
    2. TestOffer a paid founding plan to 10 people leaders.
    3. EvidenceWho involves their team, shares employee data and pays.
    4. DecisionGO at three signed employers.
    FocusBeta

    1 in play

    1. Primary FocusWill mid-sized logistics companies pay $2,000 a month for automated dispatch planning?
    2. RadarCompass Plus
    3. RadarCompass Plus
    4. RadarCompass Plus

    Keep three other questions on your Radar

    From everything you could do to the one you're testing now.

    Will mid-sized logistics companies pay $2,000 a month for automated dispatch planning?

    Will growing SaaS companies pay $1,000 a month to automate support requests?

    Will allied health clinics pay $500 a month to reduce patient admin?

    Can we attract enough specialists to launch our marketplace?

    Will employers pay $10 per employee for better onboarding?

    Primary Focus

    Example

    Logistics software

    1. QuestionWill mid-sized logistics companies pay $2,000 a month for automated dispatch planning?
    2. TestOffer a paid pilot to 10 operations teams.
    3. EvidenceHow many share their data, start a pilot and pay.
    4. DecisionGO at three paid pilots. Otherwise, PIVOT.

    Start free. Add more support when you need it.

    Start free with one Focus Question and free practical masterclasses. Compass Plus adds three Radar questions, Founder Focus Live Coaching, a Slack community and the complete toolkit.

    Prices are in Australian dollars and include GST.

    Support around your board

    Compass Free

    Start with one active commercial question and a small test.

    Free forever
    • Keep one commercial question in focus
    • Design and run a small test
    • Record evidence and make a decision
    • Use guided helpers when you need them
    • Join free practical masterclasses
    Compass Plus

    Keep more questions in view, with coaching and the complete toolkit.

    $39/month or $350/year, incl. GST

    Everything in Compass, plus:

    • Keep three other questions on your Radar
    • Get two coach reviews a month, recorded on Loom
    • Join Founder Focus Live Coaching, our weekly group coaching, with recordings in past events on Sessions
    • Join the Compass Plus Slack community
    • Use the complete Startup Compass toolkit

    Ready to make space for what matters now?

    Set up your Focus Board

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