The First Customers Workshop
The Product Bus is a Melbourne-based product strategy consultancy trusted by founders, teams and partners across Australia. We help founders, startups, growing businesses, and teams find commercial signal early, so you build the right thing for the right customer with real evidence behind the decision.
Everyone wants more sales, but most early-stage founders don’t actually have a sales problem. They have a commercial evidence problem. In this interactive 2.5-hour workshop, you’ll work through the foundations that successful startups build before sales become predictable. Together, we’ll help you identify where you are on your selling journey, from understanding your customer and validating the problem through to testing willingness to pay, shaping your offer and preparing for your first paying customers. Rather than generic sales advice, you’ll leave with a clear picture of your current position, the biggest gaps holding you back, and a practical action plan tailored to your business. Throughout the workshop you’ll have the opportunity to test your thinking, ask questions and get expert feedback as you build your next commercial steps. Whether you’re pre-revenue or just starting to sell, you’ll leave knowing exactly what to focus on next—and why.