Startup Compass

    Toolkit

    Tools, diagnostics, and resources to help you move your startup forward. Sized to your stage, focused on what matters next.

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    Not sure what a term means? Check the A to Z of startups
    Tool type

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    Some tools require Compass Plus or Summit. Upgrade to access everything.

    Free

    The A to Z of Startups

    Every acronym and bit of jargon the startup world throws at you, defined in plain language. Look up what you don't know, decide for yourself what matters.

    Diagnostic
    Free

    Business Model Mapper

    Map how your business could make money and get an honest read on viability, ceiling and funding fit.

    Diagnostic
    Free

    Weekly Momentum Check

    The Product Bus

    Use this once a week. Take a minute to capture the progress you made, then name the one thing that will move you furthest next week. Each week is saved, so the more often you come back, the clearer the picture of how your venture is moving.

    Market Research
    Compass Plus

    Build Your Buyer and Channel Map

    The Product Bus

    Build a buyer from how they buy, then map where to find them. You leave with a named buyer and a channel you can actually reach.

    Market Research
    Compass Plus

    Ten Messages and a 30-Day Plan

    The Product Bus

    Turn your buyer into ten real prospects, write outreach that could only go to each one, and lay it across 30 days.

    Customer Interviews
    Free

    Customer Conversation Simulator

    The Product Bus

    A discovery call is happening. What you say next will determine what you learn.

    Market Research
    Compass Plus

    Validation Canvas

    The Product Bus

    A one-page canvas to capture your riskiest assumptions, the evidence you have, the evidence you need, and the smallest test that would move you forward. Export to PDF or print when you're done.

    Revenue
    Free

    Unit Economics Calculator: C2C Marketplace

    The Product Bus

    Find out how many transactions your marketplace actually needs, and how many buyers that requires

    Revenue
    Free

    Unit Economics Calculator: B2C App

    The Product Bus

    Find out how many subscribers your app actually needs, and how many you need to keep finding every month

    Market Research
    Compass Plus

    Demand Test Designer

    The Product Bus

    Design your demand test before you run it, including what success actually looks like

    Market Research
    Free

    Riskiest Assumption Identifier

    Find the assumption that would kill your idea if you got it wrong

    Revenue
    Free

    Unit Economics Calculator: B2B SaaS

    The Product Bus

    Put in five numbers and see how many customers you need at your price to break even, and what each one really costs you to win.

    Diagnostic
    Free

    Is It a Build Problem Yet?

    Before you pay someone to build it, check whether the thing blocking you is a build problem or an evidence problem.

    Fundraising
    Free

    Investor Readiness Workbook

    The Product Bus

    Decide whether you actually need investors before you spend any more time chasing them.

    Market Research
    Free

    What Are You Really Betting On? Map Your Assumptions.

    The Product Bus

    Surface the hidden bets behind your idea. A guided prompt that turns vague confidence into a clear list of assumptions you can test.

    Revenue
    Compass Plus

    Everyone Splits 50/50 Until They Don't

    The Product Bus

    Four equity scenarios. Spot the patterns before you sign.

    Revenue
    Free

    Early-Stage Market Sizing Worksheet

    The Product Bus

    A bottom-up market sizing worksheet that walks founders through three market horizons with evidence-tagged assumptions. Produces a working document output you can use in investor conversations or grant applications.

    Ideation
    Free

    Before You Build

    A short library of the best resources on validation, customer discovery, and early-stage decision-making.

    Ideation
    Free

    Run Your First Validation Sprint

    The Product Bus

    A structured plan for talking to ten potential customers before you build anything.

    Ideation
    Free

    What Should You Do Next?

    Tell us what you are trying to do and where you are stuck. Get up to three concrete next actions.

    Ideation
    Free

    Should You Build This Yet?

    Six quick questions to gauge whether you have done enough validation to start building.

    6 questions

    Fun

    Lighter tools to play with between the working ones.

    Fun
    Free

    Startup Crossword

    A quick crossword to test your grasp of the startup vocabulary you will meet on the journey. Session-only, no sign-in needed.

    Coming soon

    Tools we're building next. Vote to help us prioritise what comes first.

    Revenue
    Coming soon

    Runway Calculator

    See how long your runway lasts based on your current burn and cash position.

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    Market Research
    Coming soon

    Competitor Analysis Tool

    Map your competitors and identify where you have a real edge.

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    Market Research
    Coming soon

    B2B Sales Engine

    Build your first B2B sales pipeline with a structured approach to outreach and qualification.

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    Customer Interviews
    Coming soon

    Customer Interview Planner

    Generate tailored discovery questions and a structured plan for your next customer conversations.

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    Revenue
    Coming soon

    Pricing & Unit Economics Calculator

    Model pricing scenarios and see margin, payback, and LTV at a glance.

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    Revenue
    Coming soon

    Pricing Calculator

    Model pricing scenarios and see the impact on margin and revenue.

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    Market Research
    Coming soon

    Marketplace Feasibility Tool

    Assess whether a marketplace model is right for your idea before you commit to building it.

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    Fundraising
    Coming soon

    Investor Outreach Strategy

    Build a targeted investor list and outreach plan matched to your stage and model.

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    Fundraising
    Coming soon

    Grant Application Helper

    Match your stage to live Australian grants and get a structured first draft of your application.

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    Fundraising
    Coming soon

    AI Pitch Deck Reviewer

    Upload your deck and get instant feedback on clarity, structure, and investor readiness.

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    Fundraising
    Coming soon

    Build Your Pitch Deck

    A structured guide to building a pitch deck that holds up to scrutiny.

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