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Run Your First Validation Sprint
A structured plan for talking to ten potential customers before you build anything.
Best for: Founders starting customer discovery
10 min to read, 1-2 weeks to run
Anything you do here stays on your screen and is never stored.
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A structured sprint. Here's the outreach template you'll get inside.
1. Goal
Speak to at least 10 potential customers to understand their problem before you build.
2. Who to contact
- People who experience the problem
- Decision-makers (if B2B)
- Found via LinkedIn, your network, or relevant communities
3. Outreach template
Hi [Name], I'm exploring a problem around [problem area] and would love to get your perspective. Not selling anything — just trying to understand how people are currently dealing with this. Would you be open to a quick 15-minute chat?
4. Interview questions
- Tell me about the last time you experienced this problem.
- How are you currently solving it?
- What's frustrating about that?
- How often does this happen?
- What happens if you don't solve it?
- Have you ever paid for a solution?
5. What success looks like
- 10 conversations completed
- A clear pattern of problem confirmed
- Evidence of urgency or willingness to act