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Toolkit

Tools, diagnostics, and resources to help you move your startup forward. Sized to your stage, focused on what matters next.

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Not sure what a term means? Check the A to Z of startups
Tool type

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Free

The A to Z of Startups

Every acronym and bit of jargon the startup world throws at you, defined in plain language. Look up what you don't know, decide for yourself what matters.

Diagnostic
Free

Business Model Mapper

Map how your business could make money and get an honest read on viability, ceiling and funding fit.

Diagnostic
Free

Weekly Momentum Check

The Product Bus

Use this once a week. Take a minute to capture the progress you made, then name the one thing that will move you furthest next week. Each week is saved, so the more often you come back, the clearer the picture of how your venture is moving.

Market Research
Compass Plus

Build Your Buyer and Channel Map

The Product Bus

Build a buyer from how they buy, then map where to find them. You leave with a named buyer and a channel you can actually reach.

Market Research
Compass Plus

Ten Messages and a 30-Day Plan

The Product Bus

Turn your buyer into ten real prospects, write outreach that could only go to each one, and lay it across 30 days.

Customer Interviews
Free

Customer Conversation Simulator

The Product Bus

A discovery call is happening. What you say next will determine what you learn.

Market Research
Compass Plus

Validation Canvas

The Product Bus

A one-page canvas to capture your riskiest assumptions, the evidence you have, the evidence you need, and the smallest test that would move you forward. Export to PDF or print when you're done.

Revenue
Free

Unit Economics Calculator: C2C Marketplace

The Product Bus

Find out how many transactions your marketplace actually needs, and how many buyers that requires

Revenue
Free

Unit Economics Calculator: B2C App

The Product Bus

Find out how many subscribers your app actually needs, and how many you need to keep finding every month

Market Research
Compass Plus

Demand Test Designer

The Product Bus

Design your demand test before you run it, including what success actually looks like

Market Research
Free

Riskiest Assumption Identifier

Find the assumption that would kill your idea if you got it wrong

Revenue
Free

Unit Economics Calculator: B2B SaaS

The Product Bus

Put in five numbers and see how many customers you need at your price to break even, and what each one really costs you to win.

Diagnostic
Free

Is It a Build Problem Yet?

Before you pay someone to build it, check whether the thing blocking you is a build problem or an evidence problem.

Fundraising
Free

Investor Readiness Workbook

The Product Bus

Decide whether you actually need investors before you spend any more time chasing them.

Market Research
Free

What Are You Really Betting On? Map Your Assumptions.

The Product Bus

Surface the hidden bets behind your idea. A guided prompt that turns vague confidence into a clear list of assumptions you can test.

Revenue
Compass Plus

Everyone Splits 50/50 Until They Don't

The Product Bus

Four equity scenarios. Spot the patterns before you sign.

Revenue
Free

Early-Stage Market Sizing Worksheet

The Product Bus

A bottom-up market sizing worksheet that walks founders through three market horizons with evidence-tagged assumptions. Produces a working document output you can use in investor conversations or grant applications.

Ideation
Free

Before You Build

A short library of the best resources on validation, customer discovery, and early-stage decision-making.

Ideation
Free

Run Your First Validation Sprint

The Product Bus

A structured plan for talking to ten potential customers before you build anything.

Ideation
Free

What Should You Do Next?

Tell us what you are trying to do and where you are stuck. Get up to three concrete next actions.

Ideation
Free

Should You Build This Yet?

Six quick questions to gauge whether you have done enough validation to start building.

6 questions

Fun

Lighter tools to play with between the working ones.

Fun
Free

Startup Crossword

A quick crossword to test your grasp of the startup vocabulary you will meet on the journey. Session-only, no sign-in needed.

Coming soon

Tools we're building next. Vote to help us prioritise what comes first.

Revenue
Coming soon

Runway Calculator

See how long your runway lasts based on your current burn and cash position.

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Market Research
Coming soon

Competitor Analysis Tool

Map your competitors and identify where you have a real edge.

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Market Research
Coming soon

B2B Sales Engine

Build your first B2B sales pipeline with a structured approach to outreach and qualification.

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Customer Interviews
Coming soon

Customer Interview Planner

Generate tailored discovery questions and a structured plan for your next customer conversations.

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Revenue
Coming soon

Pricing & Unit Economics Calculator

Model pricing scenarios and see margin, payback, and LTV at a glance.

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Revenue
Coming soon

Pricing Calculator

Model pricing scenarios and see the impact on margin and revenue.

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Market Research
Coming soon

Marketplace Feasibility Tool

Assess whether a marketplace model is right for your idea before you commit to building it.

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Fundraising
Coming soon

Investor Outreach Strategy

Build a targeted investor list and outreach plan matched to your stage and model.

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Fundraising
Coming soon

Grant Application Helper

Match your stage to live Australian grants and get a structured first draft of your application.

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Fundraising
Coming soon

AI Pitch Deck Reviewer

Upload your deck and get instant feedback on clarity, structure, and investor readiness.

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Fundraising
Coming soon

Build Your Pitch Deck

A structured guide to building a pitch deck that holds up to scrutiny.

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