Interest Is Not Validation
The Product Bus is a Melbourne-based product strategy consultancy trusted by founders, teams and partners across Australia. We help founders, startups, growing businesses, and teams find commercial signal early, so you build the right thing for the right customer with real evidence behind the decision.
Everyone said they loved it. Nobody bought it. This session is about demand: the gap between people encouraging your idea and people who will actually pay, and how to test for the real thing before you spend months building. You leave able to tell genuine demand from politeness. A Masterclass is a free, live teaching session open to anyone, run by Startup Compass, the platform that helps early founders work out whether their idea is worth building. Each one makes a single commercial-readiness idea practical in about an hour.